CeBIT Australia: Shaping the business technology landscape

CeBIT Australia: Shaping the business technology landscape

IP telephony, cable modems and biometrics - those were the topics shaping the business technology landscape in 2001 when CeBIT Australia opened its doors for the very first time.

Technology has certainly come a long way over the past decades, driving digital innovation and disruption at an ever-increasing pace. At the same time, we’re seeing a major shift in the way in which government and business are thinking about technology as drivers for innovation and growth.

As Silicon Valley based analyst Ray Wang observes in his book Disrupting Digital Business “I[...], we’ve seen new business models arise from concepts such as social media, cloud computing, video and unified communications, mobility, big data and the Internet of Things.”

“While each trend may have seemed to signify the next big thing, the reality is that none was truly revolutionary on its own. What we’ve come to realise is that it is the convergence of these technological advances paired with political, environmental, societal, economic, and legislative shifts, that has formed the basis of the digital business revolution we find ourselves in today.”

Enterprises that recognise the potential of technological progress in each of these areas and understand how they can be utilised strategically to deliver a unified customer experience, will be able to thrive and build a competitive advantage in this environment.

As Australia’s only all-encompassing business technology event, CeBIT Australia gives industry professionals, government representatives and entrepreneurs the unique chance to hear from and network with the brightest minds in their respective area of expertise and be part of a community of like-minded professionals. Rather than looking at technological trends in isolation, CeBIT Australia provides business leaders and technical implementers with the knowledge and contacts required to build an enterprise-wide vision for the future whilst being mindful of operational realities today. 

Apart from the opportunity to get a hands-on experience of the latest technologies on the exhibition floor, the CeBIT team has curated the conference programs, which feature representatives from the most forward thinking organisations from around the globe, the presentations will cover:

  • Cloud

  • Big Data & Analytics

  • Cyber Security

  • Financial Technology

  • Unified Communications

  • Mobility

  • eGovernment

  • eHealth

  • Digital Marketing

  • StartUps

And CeBIT Australia is much more than annual event - with the launch of CeBIT 365, we’re providing you with the latest insights from the world of business technology. Have something to say that might be of interest to our audience? Contact us today. We look forward to hearing from you.

Register your interest for CeBIT Australia 2018