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[Video] Why split testing is crucial for sustainable innovation

Why split testing is crucial for sustainable innovation

Digital solutions have posed many businesses today with a conundrum for implementation: how can they be innovative and sustainable at the same time?

When it comes to implementing a new big data and analytics strategy, you’re not just updating your big data capabilities; you should be looking to update your whole marketing stack and architecture.

Watch Rod van Onselen, General Manager of Online at Sportsbet discuss how you can move forward with technology sustainably by split testing your solutions. 

If you're keen to find out more about the latest technology solutions for big data and analytics, register your interest for CeBIT Australia 2018 here

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