Organising data effectively is better for the end user. But for many businesses, breaking down silos and creating a path to effective data integration is a challenge if business intelligence systems aren't connected properly.
For Flight Centre, getting control of the chaos that was once disparate data sets, has now made it easier for consultants at POS and customers who use apps like Trip Advisor to book accommodation and travel. Take a look at the presentation from Keith Stanley from Komosion to see how they organised Flight Centres data assets to create a more effective business model.
If you're keen to find out more about how to integrate data for a more effective customer experience, then get your pass for Big Data & Analytics 2017 @ CeBIT. Register and discover the latest trends in big data including augmented reality.