As consumers living in the digital age, our expectations of how we want to be marketed to have shifted, just as speed to innovation has created a world where change has become the norm.
You’ve seen the movies, the colourful boxes at the toy store, and you might’ve even been to one of its many theme parks. That’s right, we’re talking about LEGO – the Danish-owned toy manufacturer of over 400 billion interlocking bricks that have entertained kids and adults alike for nearly a century.
Digital technology has made it infinitely easier for businesses to reach and engage with their customers (and vice-versa). However, in a time of great technological innovation, consumers are still very much after the personal touch.
For the past 25 years, the Australian Information Industry Association (AIIA) has been driving an innovation nation through the iAwards program. Australia's longest running and most broadly scoped innovation recognition program, the iAwards promotes excellence in the Australian digital ecosystem that is making a difference. The iAwards has unearthed, recognised and rewarded excellence in Australian innovation from the likes of Google Maps, Atlassian, Wotif and WiseTech Global.
Marketers are mired in data. They’re up to their necks in it. No doubt you’ve heard the term data-driven marketing if you’re in the space.
Niall Blair, NSW Minister for Trade and Industry
For businesses eyeing Asia-Pacific markets, Sydney provides the ideal gateway to the region.
If you’re a marketer, then you’re probably suffering from a pretty severe case of exhaustion. And why wouldn’t you be, having to deal with email campaigns,
It was the Greek philosopher Heraclitus who said, “The only thing that is constant is change”, and that is no more true than in the world of marketing.
Branded merchandise and sales brochures have become a bit of a crutch for companies exhibiting at trade conferences.
When launching a start-up, one has to wear many hats – researcher, developer, salesperson, admin assistant etc. Among the most important of these hats, is ‘marketer’. After all, there’s not much use having a great product if no one has heard of it, right?
Adobe recently announced that Flash will become completely obsolete as of December 31st, 2020; “specifically, we will stop updating and distributing the Flash player at the end of 2020 and encourage content creators to migrate any existing Flash content to [sic] open formats.”
While there are some who would have you believe that artificial intelligence (AI) may spell the end of human civilisation as we know it, there are inarguably many benefits to AI, one of which is fostering better sales and marketing alignment.
What qualities does an effective IT leader need to create lasting and dynamic change?
It's time we all face the elephant in the room: digital campaign reporting is misleading.
News Corp started web publishing in 1988, and at the time, the online news division didn’t really have a sustainable business model.
Programmatic ad buying has become significantly more efficient over the past 18 months, but there are still notable elements of wastage in the data-driven landscape, according to Yahoo7’s Ben Green.
To bot or not to bot? It seems to be one of the biggest emerging trends forcasted by experts at CeBIT Australia 2017.
The contribution of digital technologies to the Australian economy is forecast to grow from $79 billion in 2014 to $139 billion in 2020.
Visiting (or manning) exhibition booths all day long, forging new business connections and listening to the latest developments in business technology at CeBIT Australia’s many keynote presentations, strategic panels and conferences is thirsty work.
Strategy first, technology second. These wise words were delivered by Jodie Sangster, CEO at ADMA during her presentation at Digital Marketing 2016 @ CeBIT Australia.
To launch a successful marketing campaign, there must to be a budget of proportional weight and heft.
- Traditional Marketing Proverb
The line between information and persuasion is a difficult one for marketers to navigate at the best of times.
“So tell me, what is conversational commerce anyway?”
In 2017, we don’t talk, phone or email. We message. The nuances of language have been replaced with ‘winky face’ ‘dancing girl’ and ‘angry cat.’
We are delighted to welcome Catherine Thompson, Head of the Digital Marketplace (DM), Digital Transformation Agency, to CeBIT Australia 2017. In her role, she works closely with start-ups and government to unlock opportunities for both sectors.
Carl Mackie is Key Account Manager for Advantech, a leader in industrial automation and embedded computing hardware who have a long association with CeBIT Australia.
Brand strategy in the technology space can be challenging. There’s fierce competition and more often than not, it’s a sink or swim scenario for the new players in the crowded software market.
The next event is on the horizon, you’ve got the whole day planned out from staff placement to freebies to stall decorations.
The mission statement of Advantech, a leader in industrial computing, is ‘enabling an intelligent planet.’
Hello Social is Australia’s first social media agency and have been partners of CeBIT Australia for three years, helping to create some very memorable social media displays.
It only seems like yesterday when you signed your business up for CeBIT Australia 2017.
Remember the days when marketing was also known as the colouring in department?
Virtual Reality (VR) is no longer the stuff of myth and futurist propaganda, though it’s still a far cry from the visions of Tron.
We’re now on the other side of the New Year and the exhibition that seemed like it was eons away is drawing ever closer.
A tech event stall is a lot like Baby from Dirty Dancing.
The world is reeling from one of the strangest elections in US history.
Mirror mirror on the wall, who’s the fairest of them all?
We are looking to the future with the launch of our CeBIT Australia 2017 agenda. As the largest and longest running technology conference and exhibition in the Asia-Pacific, we pride ourselves on bringing together a diverse array of experts from around the world.
You get to a website. You know exactly what you want. You click the search box in the top right hand corner. You type in what you want... and nothing returns from your search.
At a very crowded trade show you are aiming to be like a unicorn carrying cocktails:
In a world where consumers are marketed to in every way possible - it’s easy to see how they’re getting overwhelmed.
Audio visual has become a staple in our lives. Everywhere we look there’s a big shiny screen bursting with information!
The Olympics are a time when the world stops amazed at the magnificent athleticism of our countrymen and women.
Amongst all modern marketing techniques available to us, Search Engine Optimisation (SEO) needs to be the number one priority for any business looking to attract new customers.
On July 6 people in the North America, Australia and New Zealand stopped what they were doing and started walking the streets, flicking at the screens of their smartphones.
In a tech exhibition filled with marvels, it is getting harder and harder to stand out from the crowd, let alone be remembered after the event.
Crafting a subject line can be a tormentous occasion. It’s so important to get that one single line of text perfect.
One of the best things about working in marketing is the ability to experiment with emerging technology.
Diana Kahui, The Director of Digital Strategy at Destination NSW, has a very ambitious target for her team.
The Rime of the Ancient Mariner lamentes: Water, water, everywhere, Nor any drop to drink.
In the latest State of ANZ Marketing Technology report, 55% of IT respondents consider their working relationship with their marketing teams as being “collaborative” or “awesome.”
Online shopping is a glorious feature of modern life.
You’ve created something that has the potential to change the world.
In the annual Content Marketing Institute Marketing (CMI) report it was shown that over 70% of respondents did not regularly document their marketing strategy.
2007 was heralded as ‘the year of the mobile. Nokia became the first company to sell over a million of a “non-candy bar smart-phone”,
The days that a CMO can operate solely within the confines of a traditional marketing sphere are well and truly over.
With the ability to compare seemingly interchangeable products at the click of a button, consumers now have more information than ever before.
As a marketer, keeping up with the latest trends and technology developments is part and parcel of your role. That’s often easier said than done though.
Virtual reality (VR) and marketing can be a powerful force when combined.
Despite having the ultimate shared goal of more revenue, sales and marketing teams in many organisations continue to sit in opposite corners of the ring.
IP telephony, cable modems and biometrics - those were the topics shaping the business technology landscape in 2001 when CeBIT Australia opened its doors for the very first time.
With its incredible levels of accuracy and detail, and the vast opportunities for better understanding and communicating with your customers, there’s no question that big data is a juicy topic for marketers.