Strategy first, technology second. These wise words were delivered by Jodie Sangster, CEO at ADMA during her presentation at Digital Marketing 2016 @ CeBIT Australia.
You've probably heard that technology is driving the need for businesses to deliver better customer experiences, but you may not know how to incorporate technology into the creative process.
Have a read of Jodie's presentation below where she covers:
If you're keen to learn more about data and how you can deliver great customer experiences, register for your free CeBIT Australia Exhibition Pass and you'll have access to showfloor theatres and exhibitors dedicated to digital marketing and driving value through data.
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