When applying the lessons of start-ups to drive corporate innovation, customer data is one of the greatest strengths of an enterprise. But are start-ups beating corporates at their own game?
IAG's Director New Product Development, Andrew Stead, delivered his presentation at Big Data & Analytics 2016 @ CeBIT on how start-ups are driving corporate innovation. His presentation analysed the startup journey and consider the opportunities for enterprise, including:
• The models and challenges of corporate innovation • The data-focused startup process and characteristics • What we can learn from startups and apply to enterprise
Check out his presentation below to see how IAG see's big data and analytics to be a driving force for corporate innovation.
If you're keen to learn more about corporate businesses harnessing big data, register your pass for Big Data & Analytics 2017 @ CeBIT.