[Presentation] How start-ups can drive corporate innovation

How start-ups can drive corporate innovation

When applying the lessons of start-ups to drive corporate innovation, customer data is one of the greatest strengths of an enterprise. But are start-ups beating corporates at their own game?

IAG's Director New Product Development, Andrew Stead, delivered his presentation at Big Data & Analytics 2016 @ CeBIT on how start-ups are driving corporate innovation. His presentation analysed the startup journey and consider the opportunities for enterprise, including:

• The models and challenges of corporate innovation
• The data-focused startup process and characteristics
• What we can learn from startups and apply to enterprise

Check out his presentation below to see how IAG see's big data and analytics to be a driving force for corporate innovation.



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