It's time we all face the elephant in the room: digital campaign reporting is misleading. Although it's easier than ever to connect with audiences all across Australia, however niche they may be, attribution is still the bane of the existence of many marketers out there looking to prove ROI for their spending.
Techmix 2017 is an ADMA and AIMIA event that is co-located with CeBIT Australia, and this year, we were lucky to gain insights from Red Plantet's Vaughan Chandler and Dr Jose' Martinez on measuring what matters when it comes to digital marketing performance & attribution metrics.
Check out their presentation below:
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