“Being the largest organisation out there doesn’t mean the most sophisticated”. - Rod van Onselen, Sportsbet.
Sportsbet uses data and analytics to set pricing and odds, while also adding sophistication to the products the customer interacts with.
According to Rod van Onselen, General Manager Online at Sportsbet, data helps the online betting giant offer personalised experiences for customers. Watch the video to find out more.
If you're keen to learn more about corporate businesses harnessing big data, register your pass for Big Data & Analytics 2017 @ CeBIT.
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