In a world filled with so much noise, businesses around the globe are trying to utilise data to create better personalised experiences for their customers.
Former Chief Information Officer at Qantas Airways, delivered his presentation titled "The Value Chain" at CeBIT Australia 2016. He focused on what businesses can learn from the travel industry to create great personalised customer experiences. You can watch his insightful and informative presentation below to ensure you can start personalising your services for prospects and clients.
If you're keen to find out more about how to harness data to create value for your customers, then get your pass for Big Data & Analytics 2017 @ CeBIT. Register and discover the latest trends in big data including augmented reality.