Google’s Director of Product Management for Europe, ME and Asia, Rohit Dhawan is responsible for small to medium sized publishers who use Google Adsense. He delivered a Keynote presentation at the CeBIT Global Conferences in March 2016.
A tech event stall is a lot like Baby from Dirty Dancing.
NAB’s Head of Human-Centred Design, Louise Long presented Delivering customer centric products at CeBIT Australia 2016. She discussed what customer led design is and how NAB is delivering customer centric products. Take a look at Louise’s presentation below.
It was in early 2015 that start-up founder Vidya Nallamad had to pull the plug on the central idea that established her start-up business NetHealth.
As in life, the concept of synergy is a magical goal in software development wherein the whole is greater than the sum of its parts.
When adults meet children for the first time, they love to ask them the question: What do you want to be when you grow up?
Did you know that women only represent 14%-24% of start-up founders and only 4% of funded Australian start-ups — those attracting investment — are led by female entrepreneurs?
In 2010 The Economist published a report called Data, data everywhere.
It’s almost that time of year. The mandatory two week shut down where you get to escape for a few weeks with your family.
The world is reeling from one of the strangest elections in US history.
The internet allows us to shop, bank, work, sign contracts, apply for loans, pay bills and do our taxes all from the privacy of our own homes.
There’s nothing more satisfying than growing your business: seeing your team expand in size and confidence, boldly venturing onto cool new clients and knowing that all your blood, sweat and tears are paying off.
Creating a start-up pitch that convinces investors to trust you with millions of dollars is a lot of pressure.
Mirror mirror on the wall, who’s the fairest of them all?
If you work in IT, your job title is probably something along the lines of professional developer, programmer or engineer, but to the technologically illiterate, you’re a technopath capable of solving problems by mind melding with machines.
We are looking to the future with the launch of our CeBIT Australia 2017 agenda. As the largest and longest running technology conference and exhibition in the Asia-Pacific, we pride ourselves on bringing together a diverse array of experts from around the world.
In a world where hackers can steal a personal WIFI network password through a smart kettle, there’s no doubt we need next level security to keep business data safe.
You’ve no doubt heard the oft-repeated refrain about the importance of big data.
In 2015 Google told the world that it would not be charging developers to gain access to its revolutionary artificial intelligence engine TensorFlow.
Atticus Finch’s famous line — you can’t truly understand a person until you consider things from his point of view […] until you climb into his skin and walk around in it — has been given a modern interpretation by Alzheimer’s Australia, Vic.
When we last featured some of the great free online courses available, we got such an overwhelming response, we felt the need to revisit the topic.
For some of us, thinking outside the box is a challenge — we don’t get that light bulb moment in the shower.
You get to a website. You know exactly what you want. You click the search box in the top right hand corner. You type in what you want... and nothing returns from your search.
Disruption is a deceptive notion. It seems all-encompassing.
The Australian start-up scene is an exciting space to be in, but it’s not without its challenges. One of the biggest difficulties budding start-ups encounter is funding their venture.
At a very crowded trade show you are aiming to be like a unicorn carrying cocktails:
In a world where consumers are marketed to in every way possible - it’s easy to see how they’re getting overwhelmed.
The spying game has come a long way since the pigeon camera and the lipstick named ‘the kiss of death.’
FinTech has been generating a lot of excited buzz in technology, banking and business circles for a while now.
Imagine you’ve developed this whiz-bang new app. You’re beyond pumped to launch next week. You’ve spent years (and your savings) on this one product and it’s D-Day — the marketing launch is ready to go.
Audio visual has become a staple in our lives. Everywhere we look there’s a big shiny screen bursting with information!
In March this year, Prime Minister Malcolm Turnbull shared a dream with various members of the media.
Customer relationships used to be the domain of the sales and marketing team.
Our mobile devices are fast becoming the lense through which we experience life.
Social enterprise is growing at a fast pace. It’s estimated that more than 70,000 social enterprises operate in the UK and more than 20,000 here in Australia.
On 9 August 2016 Australians attempted to sit down in front of the computer to fill out the census.
The Olympics are a time when the world stops amazed at the magnificent athleticism of our countrymen and women.
Gone are the days when a CIO’s remit solely revolved around being the keeper of the infrastructure.
The term ‘cryptocurrency’ can conjure up some arresting images.
Fostering innovation is paramount to sustaining an abundant economy. Governments world-wide know this.
Amongst all modern marketing techniques available to us, Search Engine Optimisation (SEO) needs to be the number one priority for any business looking to attract new customers.
There’s no doubt that asking people for hundreds of thousands of dollars to go into your product is a challenging task.
On July 6 people in the North America, Australia and New Zealand stopped what they were doing and started walking the streets, flicking at the screens of their smartphones.
Our ability to communicate effectively has an impact on many areas of our lives.
In a tech exhibition filled with marvels, it is getting harder and harder to stand out from the crowd, let alone be remembered after the event.
What do a Victoria’s Secret Model, Instagram’s CEO and the Black-Eyed Peas front-man have in common?
In the last few weeks we have seen two very different examples of how technology, polling and data
Out of all the fascinating and disruptive technologies that are emerging, 3D printing has garnered a significant amount of attention.
Canadian prime-minister Justin Trudeau made worldwide headlines a few months ago, when a journalist asked him to explain quantum computing.
You may be brilliant in your current role as a technical implementer.
Crafting a subject line can be a tormentous occasion. It’s so important to get that one single line of text perfect.
Funding a new idea or start-up isn’t an easy task. Raising capital in general is incredibly time consuming and often frustrating.
If the technological rate of growth can be described as exponential, rather than linear, then the rate of buzzwords that accompanies these advances also feels… aggressive.
One of the best things about working in marketing is the ability to experiment with emerging technology.
When it comes to emerging technology sometimes certain things can just be a bit too pointless to ever be successful.
Lawyers are known for many things, but a fantastic client experience is not necessarily one of them.
Amanda Ogilvie, from the Australian Chamber’s Biz Better Together initiative, talks to Jo Burston, CEO of Inspiring Rare Birds, about the opportunities for Australian women entrepreneurs.
Mobile applications account for more than half of Internet usage.
Diana Kahui, The Director of Digital Strategy at Destination NSW, has a very ambitious target for her team.
Mobility is revolutionising the workforce, there’s no doubt about it. But what’s critical to understand is how mobile can drive efficiencies for businesses.
Smart city is the topic du jour. Even the Prime Minister is getting in on the conversation.
Mark Sheppard, Chief Innovation Officer at GE Australia, says that one of the most common questions he gets in the course of his work is: is the industrial internet revolution actually real?
To gain a competitive advantage in the information age the Australian Defence Force will have to undergo a complete culture change in the way it approaches digital and information technology.
Businesses gleefully jump on the newest technology bandwagons, when what they must be asking, according to Scott Monty, the CEO and founder of Scott Monty Strategies, is: Should we?
Ross Dawson, chairman of the Advanced Human Technologies Group, opened his CeBIT 2016 presentation with the following quote:
With a new cyber strategy recently announced, it feels as though a bold new path for Australia will be paved within the international community, particularly in regard to Asia-Pacific regions.
Dr Joanna Batstone, Vice President and Lab Director at IBM Research Australia, says that the potential of data has an enormous reach.
Rod Smith, Vice President of Emerging Internet Technologies at IBM, feels that the future of big data
Howard Seccombe, Chief Digital Officer at Roy Morgan Research, thinks of market research as the ‘e-harmony’ for big data, because they know how to knit together data in a deep and meaningful way.
It’s not all gloom and doom in the cyber security space, as Lynwen Connick, First Assistant Secretary of Cyber Policy and Intelligence in the Department of the Prime Minister and Cabinet, sees it.
Luc Hennekens, Chief Innovation Officer at Qantas, says that truly knowing the customer at every stage of their journey is the key to weathering the changes the next few years might bring.
In May 2007, CIO Magazine wrote a piece called Telecommute.
In the not-so-distant past, the Australian classroom was a very different place.
The Rime of the Ancient Mariner lamentes: Water, water, everywhere, Nor any drop to drink.
In the latest State of ANZ Marketing Technology report, 55% of IT respondents consider their working relationship with their marketing teams as being “collaborative” or “awesome.”
Most public service agencies know that they need to get must make digitisation a key priority and quickly.
Online shopping is a glorious feature of modern life.
You’ve created something that has the potential to change the world.
In the annual Content Marketing Institute Marketing (CMI) report it was shown that over 70% of respondents did not regularly document their marketing strategy.
There are some marketing buzzwords that are guaranteed to make even the most optimistic person feel itchy with boredom and despair.
The below quote taken from a report commissioned from the APH sums up how exciting, life-changing and powerful eHealth can potentially be to the way we practise medicine.
2007 was heralded as ‘the year of the mobile. Nokia became the first company to sell over a million of a “non-candy bar smart-phone”,
It was literally a pain in the butt that led two Australian tech entrepreneurs to develop a million dollar idea.
The history of humanity has been marked by its progress.
Cloud-based accounting has rapidly developed and advanced in the past seven years within Australia.
Few technology-based companies can say they have a rich history of 87-years, but global visual displays and audio technologies giant Christie can.
The days that a CMO can operate solely within the confines of a traditional marketing sphere are well and truly over.
Boxing day 2004: in the haze of post-Christmas indulgence, the news of a tsunami started to trickle
The rapid expansion of telecommunication technology has changed how we operate as a society.
With the ability to compare seemingly interchangeable products at the click of a button, consumers now have more information than ever before.
Running your business in the cloud is becoming an increasingly popular model for businesses of all types.
Innovation is the lifeblood of technology, and sometimes inspiration comes from the most unlikely of places.
Cyber-breaches are a costly business, impacting both revenue and reputation. It was recently revealed that cyber attacks cost businesses $400 to $500 billion annually. Now that’s something to be concerned about.
Accessing government health services from rural or remote areas is often a difficult task for patients.
Everyone knows the importance of having the right people in their business.
To say that the tech startup industry is competitive is an understatement.
In London, 1.2 exabytes of data move through the city every day as people commute to and from work. When data moves from a controlled office environment to the external world it becomes vulnerable to loss.
David O'Leary, CEO and Co-Founder of Australian start-up contactSPACE – a cloud-based contact centre, is letting us in on the secrets behind the company’s success.
These days city planners have more access to data than ever before. Did you know that up until 2003 civilisation created only 5 exabytes (that’s a quintillion if you were wondering) of data? By the end of 2012 the same amount of information was being created every two days.
As a marketer, keeping up with the latest trends and technology developments is part and parcel of your role. That’s often easier said than done though.
The pace of business change is so rapid now, that digital transformation has become more than a one-off initiative.
SMEs in today’s digital economy need to be proactive to remain competitive.
Virtual reality (VR) and marketing can be a powerful force when combined.
Funding is the lifeblood of every start-up.
Government sectors stand at a crossroad.
MyNetFone is Australia’s leading provider of hosted voice and data communications.
At the start of 2011 Hamish Petrie, CEO and Founder of taxi app ingogo, found himself quite literally dressed up with nowhere to go.
Evolve or become obsolete. In a biological sense this is imperative to survival, but keeping ahead of the curve is becoming more-and-more applicable to businesses who haven’t yet adapted to the digital era.
Tech opens up an exciting world of possibilities for most industries and health is no exception.
With more than 15 million Australians now owning a smartphone and some 12 million owning a tablet, it’s impossible to avoid the presence of mobile devices in the workplace (whether you officially allow them or not).
Despite having the ultimate shared goal of more revenue, sales and marketing teams in many organisations continue to sit in opposite corners of the ring.
Owen Lansbury has more than two decades experience leading award-winning interactive teams for a range of international web development firms.
Since their conception in 2006, managed hosting provider Servers Australia have built quite the name for themselves.
Once a mantra of Silicon Valley tech start-ups, “Fail fast, fail often” has now become a success mantra for all businesses, tech or not.
You’ve had a lightbulb moment and come up with a brilliant new app idea that combines productivity and messaging. Having a great idea is one thing, selling it to management is quite another.
IP telephony, cable modems and biometrics - those were the topics shaping the business technology landscape in 2001 when CeBIT Australia opened its doors for the very first time.
Truthseekers, entrepreneurs and eternal optimists... these are just a few words that describe Pluralsight, a global leader in online learning for IT software development, IT and creative professionals.
With its incredible levels of accuracy and detail, and the vast opportunities for better understanding and communicating with your customers, there’s no question that big data is a juicy topic for marketers.
Recently bought a smartwatch? Hands up if you’ve received a message and experienced the crippling confusion of how to actually respond to it. It turns out you currently can’t do this easily... unless you’re happy to rely on voice dictation, or the ability to time travel into the near future (if that’s the case then the following won’t come as much of a surprise).
The software you choose can be a real game-changer for your business.
The Australian Government - along with many other governments worldwide - has recognised this imperative and made the digitalisation of public service delivery a top priority for 2015.