CeBIT 365

Assessing the societal impact of the internet of things

/ 23 Jun 2016 / 0 Comments

If the technological rate of growth can be described as exponential, rather than linear, then the rate of buzzwords that accompanies these advances also feels… aggressive.

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Internet of Things

Is the hype right? Will 3D printing disrupt business?

/ 23 Jun 2016 / 0 Comments

Out of all the fascinating and disruptive technologies that are emerging, 3D printing has garnered a significant amount of attention.

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Futuristic Technology

Do you remember these trends? 4 of the worst fads in marketing

/ 21 Jun 2016 / 0 Comments

One of the best things about working in marketing is the ability to experiment with emerging technology.

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Digital Marketing

10 must-read books for start-up founders

/ 20 Jun 2016 / 0 Comments

You’re a start-up founder and your passion is running hot - but before you go making any wild decisions, take a step back and lap up some of the incredible information out there.

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Start-ups

Gimmick or game-changer? What new technologies you need for your business

/ 20 Jun 2016 / 0 Comments

When it comes to emerging technology sometimes certain things can just be a bit too pointless to ever be successful.

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Technology Innovations

Cost, care and commitment: How a start-up is turning the legal industry on its head

/ 17 Jun 2016 / 0 Comments

Lawyers are known for many things, but a fantastic client experience is not necessarily one of them.

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Start-ups

Expanding entrepreneurial horizons with mobile technology

/ 11 May 2016 / 0 Comments

Amanda Ogilvie, from the Australian Chamber’s Biz Better Together initiative, talks to Jo Burston, CEO of Inspiring Rare Birds, about the opportunities for Australian women entrepreneurs.

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Mobile Technology

CeBIT Start-up PitchFest

/ 05 May 2016 / 1 Comments

It was a formidable arena at the CeBIT Start-up PitchFest, as start-ups vied for top position.

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Start-ups

How apps present a way to re-think your business strategy and customer approach

/ 05 May 2016 / 0 Comments

Mobile applications account for more than half of Internet usage.

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Mobile Technology

Evolve your digital marketing program

/ 05 May 2016 / 0 Comments

Before Bonnie Thorn, head of marketing at Red Balloon, stepped up to give her presentation at CeBIT 2016, the chair asked the audience, ‘Whos heard of Red Balloon?’.

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Digital Marketing